Here are some helpful distinctions about what recovery coaching is — and isn’t. This list comes from Jana Heckerman, in a recent article from Addiction Professional journal.
What recovery coaching is NOT
Let’s first address what coaching isn’t. It is not:

Therapy. Well-trained coaches are very aware of the line between therapy and coaching and are careful to [...]

This February I am offering a four-part telephone seminar for spouses, friends, and parents of people struggling with compulsive sexual behaviors. I keep hearing that more help is needed, not just for sex addicts, but also for the people who love them — the wives, children, parents, and friends in addicts’ lives who are hurt, [...]

I love the role of recovery coach. Recovery coaching works over the phone, so it’s available for people literally all over the world. It works in conjunction with - not in competition with - therapy, recovery groups, workshops, and in-patient treatment. In fact, I beleive it should be required as part of the aftercare for [...]